AYÇA AKIN. DESIGNER
 
Within Reach 1 2 3

client Motorola

Our design team was tasked to identify and design a concept for the future of mobile devices with a focus on media consumption. We developed a mobile platform that sustains personal relationships by overcoming barriers of physical distance through gift giving and synchronous media sharing. I contributed exploratory research (territory mapping, market and secondary research, comptetitive analyses, observations, interviews, contextual inquiries) and generative research (diary studies, collaging), concept validation, prototype testing, writing, video sketch design, and communication design.